Demystifying Google Services & Relationships

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Demystifying Google Services & Relationships



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Summary:

Q: Does creating a Google Products feed file help with "organic" search results, or is it only useful for their paid Adware service?


A: The Google Products Feed is used by Google to display product information on the Google Shopping site located at http://www.google.com/prdhp.  While the your ability to list your products on their site is free the listings themselves are not ranked based upon any search engine optimization (SEO) that may have been done on the site that is providing the feed.   The only search results that are affected by  SEO are the results that you see at the http://www.google.com.  In addition, the feed does not affect Google’s paid advertising service which is called AdWords.  The AdWords listings are driven by a bidding system. 




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Last Modified:Wednesday, April 11, 2012
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