The added benefit of purchasing an individual SSL is that it provides your customers with real-time identity assurance through convenient point-to-verify technology and letting your customers know visually that you are a verified and legitimate site, TrustLogo enhances trust and confidence in your online identity and gives customers the confidence to buy from your site. TrustLogo now includes the unique, yet essential, capability of feedback on how many customers verify your identity on a daily basis and your customers identity is insured as well.
When a merchant's site is using a Shared SSL and a customer visits the site they see a lock icon showing that the site is secure.
With a private SSL from Comodo customers will see this the Trust-Logo in the lower right-hand corner of the site.
Note: When using a shared SSL the merchant cannot use Secure Site Seal. This can only be used when a dedicated SSL has been purchased.